Taking place every spring in Indio, California is the most well-known country music festival, Stagecoach. Stagecoach is known to bring in country music fans from all over the world for a unique three-day festival event filled will country music, food, and fun.

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The brand identity for this festival draws inspiration from the warm, palm-tree, and mountain-filled sunsets that are a staple of California life. Keeping in tune with the location and theme of the festival, the visual identity features a guitar shape masked into a Californian sunset landscape textured illustration.

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Included in this campaign are event advertisements and branded collateral items which all stay consistent with the visual identity guidelines set in place. All works within this campaign are cohesive with each other, keeping everything visually consistent.

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