Every spring, plant enthusiasts in the Tulsa, Oklahoma area unite and celebrate their love of gardening with SpringFest, a three-day garden market and festival fundraiser benefiting the gardens at Woodward Park.
When creating identity branding behind this event, I wanted to incorporate bright colors that are reminiscent of the bright and colorful flowers seen throughout the park during the spring. I also decided to use hand-lettered type as the main logo identity, making it completely unique to this event.
The entire identity features fun typography blended with bright colors and unique shapes, which can be found all throughout the visual identity included with this campaign. Included in this campaign are event signage and branded collateral items each attendee keeps after the event. The final identity is meant to convey an emotion of excitement and memorability for all who attend this event.