Small business owner, Rania, came to me looking for a fresh visual brand identity for her embroidery business, Okie Stitchin’. She had several new customers and business was booming, but she didn’t feel that her DIY logo was working anymore.

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Working together we came up with a solution for her branding that consisted of a needle icon that represents the embroidery aspect of her business, a barbed-wire border that represented the small town in Oklahoma where she is based, an illustrative floral element that can be found in many of her fabric designs, and hand-rendered script type for the name. We ended up with two main logos, which would be used back-and-forth depending on the usage.

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I was able to design many printed collateral pieces that she includes in all of her orders, including business cards, care instruction cards, and a gift certificate card which all incorporate her new branding.

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