Herbal Essences hair products are known for continually using high-quality and natural materials like fresh botanicals in every bottle. When designing an ad campaign for their dry shampoo collection, I wanted to incorporate this idea of using fresh and real botanical-inspired materials that are unique to each product.

 

I decided to begin by creating a simplified illustration of each dry shampoo bottle using a textured brush. I then came up with a collection of headlines that feature different activities one can do when using Herbal Essences dry shampoo. I decided to go ahead and hand-letter each headline, making them all unique yet consistent with one another as a campaign. Fun illustrative doodles relating to each headline can be seen pushed to the back throughout the advertisements.

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The bottom of the magazine adverts features a ripped paper texture with more information about the product. This paper texture is used throughout Herbal Essences’ branding, which helped tie the adverts back to the brand.

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