When first starting my design internship at Service First Mortgage Company, they had just released their new sister-company, Esign Title. The main identity had already been decided on before I joined, but they still needed a brand guidelines booklet for other employees to use to understand how each brand element should be used. I was given the opportunity to design a execute this brand book, finding a way to showcase each brand element and how it should and should not be used.
In addition to the brand book, I was also put in charge of creating social media assets that could be posted on the company’s social pages. I was given free rein design-wise as long as I stuck with the brand’s colors and photography style. I was tasked to create several “warm and fuzzy” quote images, important holiday images, and title term definition graphics. Quite a few of these social assets allowed me to strengthen my animation skills by making simple animated GIFs, which I found to perform better than the still images.